Problem
The 2007 South African Airways site neededed an overhaul. The interface was cluttered, confusing, and hard to use.

• The interface was crowded
• The site's branding was obsolete
• Online booking, My Booking management, Business travel, and Voyager Air miles were split into disparate sub sites with incongruent interfaces
• Online bookings were at 8% of all bookings made

Solution
Starting with pencil and paper, We re-designed the site from the ground up.

The following steps were taken, and our findings documented in an understandable, informative framework.

• User Scenarios
• Task Analyses (eg Booking process)
• Interaction Models
• Information Architectures
• Wireframes
• Prototypes
• User testing

Results | visit the site
The previous steps resulted in a fresh, simpler, far easier to use interface.

• We removed all unnecessary gumpf out of the interface
• The new site's branding was updated
• Online booking, My Booking management, Business travel, and Voyager Air miles were consolidated into one interface
• Online bookings went up 300% in the first week of launching the new site